An eBusiness WEB Site

An effective WEB site is an essential component of any eBusiness. A WEB site can progress through various stages, depending on the requirements of your business.

Step 1 - A basic online presence

A WEB site starts with a "WEB presence" that describes your business, your products and your services, and provides contact information so that potential customers can contact you by E-Mail or phone.  This is essentially an "online brochure" that creates a professional image for your company, establishes credibility, and meets the information needs of potential customers.

An important point in designing this "first step" WEB site is to design the WEB site through the eyes of the visitor - your potential customer.  Many WEB sites contain content that describes all of the products, services, and expertise of the company, but provides very little useful information on the benefits that they deliver.  Our recommendation is to get existing customers involved in creating the content.  Some of your customers may be able to write more effective WEB site content than you or your staff. 

Step 2 - Generate traffic, track visitors, create relationships

The next step is to get more visitors to your site. This can be done through traditional advertising and through WEB methods, such as Search Engine Optimization, Google AdWords, and affiliate marketing.  Site activity can be tracked to determine how effective these efforts are.  Your site can also contain a registration form, which will give you information on potential customers, and the ability to communicate special offers or other information.

Step 3 - Build eBusiness functions

From here, there are many options that will be specific to your business... such as portals that provide information services to your staff, your customers, your partners, and your suppliers.